Released on: December 28, 2007, 4:03 pm

Press Release Author: Mini Mania

Industry: Automotive

Press Release Summary: Mini Mania has announced expanded products and services with
its acquisition of Mini Motors of Santa Rosa Calif.

Press Release Body: December 29, 2007 - Nevada City, CA. Mini Mania Inc. announced
today it has acquired the company founded to promote the classic Mini and Mini
Cooper in the United States. Mini Motors is the sole US official importer of parts
made by Mini Sport in the UK. The Mini Sport range of products includes many unique
performance parts as well as many accessories for the range of production years of
the Mini. In recent years Mini Motors has also started extensive support and
product development for the BMW MINI Cooper range.
Established 10 years ago to support the growing US demand for the classic Mini, the
company imported and sold complete cars as well as providing maintenance and upgrade
products. The acquisition will provide continued support to the Mini Motors
customers while also allowing a broader range of products and services to be added
to the existing Mini Mania customers.
"I want to encourage you to watch for some significant upgrades to the
MiniMotors.com website in the coming months and rest assured that phone service and
daily shipping will be handled from Mini Mania, Inc. in Nevada City. I will assume
responsibility for some strategic marketing for Mini Mania, Inc. as well as develop
international sourcing consolidations"; said Harvey Mendelson, President of Mini
Motors.

About Mini Mania, Inc.

Mini Mania was founded in 1974 and has grown to become a multi million dollar market
leader that provides high quality aftermarket parts that include its own ULTRIK(tm)
line of high performance parts and very specialized services to a growing customer
base of approximately 50,000 consumers around the world.
About Mini Mania, Inc.

Mini Mania was founded in 1974 and has grown to become a multi million dollar market
leader that provides high quality aftermarket parts that include its own ULTRIK(tm)
line of high performance parts and very specialized services to a growing customer
base of approximately 50,000 consumers around the world.

Mini Mania solidified its market leadership position in 2001 by becoming the first
company in the US to import the then all new BMW MINI to use as a product and
performance test bed. Shortly thereafter, Mini Mania began to offer a suite of
"lifestyle & performance enhancement products" that appeal to recent purchasers of
the MINI Cooper(tm) automobile.

Mini Mania is headquartered in a 16,000 square foot state of the art facility in the
Northern California foothills outside of Sacramento. The company's dynamic web site
is truly a one of a kind information portal for any Mini Cooper enthusiast -
containing over 50,000 pages of unique content, augmented with 50,000 part number,
technical articles and interactive community forums. Each month 75-100,000
individuals access the web site for research and purchase of Mini Cooper parts and
accessories.

For more information - on the web: www.minimania.com, 800.946.2642, info@minimania.com



Web Site: http://www.minimania.com

Contact Details: For more information - on the web: www.minimania.com, 800.946.2642,
info@minimania.com